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Director of Digital Marketing

Institution: Grand Canyon University
Location: Phoenix, AZ
Category:
  • Admin - Public Relations, Marketing and Communications
  • Admin - Computing - Web Development
Posted: 07/29/2010
Type: Full Time
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Location: Phoenix, AZ Main Campus

# of openings: 1

Find Your Purpose!

Grand Canyon University is currently seeking a Director of Digital Marketing to be responsible for the company's online marketing efforts. This position reports to the senior vice president of marketing and will be instrumental in the company's growth plan. We are looking for someone who wants to be a part of a quickly growing company, not on a contract or consulting basis but full-time.  This person will oversee up to four other individuals and will set the direction and strategy for overall online marketing plans as well as direct the day-to-day operations of the other digital media personnel.

A major University is looking for a seasoned digital media expert who has demonstrated success at previous companies and who welcomes the challenge of making our online marketing efforts world class. You will be measured on your ability to generate a profit from our marketing efforts. We need someone with a technical and analytical background who understands the business side of digital media and who is comfortable overseeing a team.

You will work with enrollment & marketing to develop, coordinate, deploy and maintain marketing or promotional landing pages, banners, and other marketing related web properties. Your main responsibility will be to establish new and help to manage existing affiliate marketing programs. You will also manage display advertising and email campaigns to help drive student inquiries and applications and improve overall sales and marketing efficiency.

Experience

A bachelor's degree is required, master's degree preferred

4+ years of management experience a plus

8+ years of successful hands-on affiliate marketing and display advertising experience either on the seller or buyer side

Must be skilled in HTML, CSS, and JavaScript with a working knowledge of Web publishing systems
Must have excellent organizational, project management, analytical, and technical skills

Ability to prioritize and manage time effectively

Must understand site analytics tools such as Google Analytics, LiveStats, WebTrends and Click Tracks

Must have an in-depth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Access, etc.) and an aptitude to quickly learn new tools

Must have an understanding of how to develop an email marketing strategy, including lead-nurturing, segmentation, A/B testing, content & creative optimization

Must understand CAN-SPAM compliancy and ISP deliverability and how to maintain a suppression file

Application Information

Contact: Grand Canyon University
Online App. Form: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=GCU&cws=1&rid=1233

More Information on Grand Canyon University