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Senior Associate Vice President for Integrated Marketing, Communications, and Branding  « Position Deleted on 8/21/2013 »

Institution: University of Nevada Las Vegas
Location: Las Vegas, NV
Category:
  • Admin - Public Relations, Marketing and Communications
  • Executive - Other Executive
Posted: 02/15/2013
Application Due: Open Until Filled
Type: Full Time
This position is no longer an active posting on HigherEdJobs
UNLV is seeking an experienced creative strategist to lead a results-oriented team responsible for planning and executing an innovative university-level integrated marketing and communications program that elevates the university's reputation and advances its brand image. The Senior Associate Vice President for Integrated Marketing, Communications, and Branding (SAVP) serves on University Advancement's senior leadership team, reporting to the Vice President for Advancement with joint reporting to the athletics director. S/he has responsibility for development and implementation of integrated marketing, communications policies and strategy, media relations, brand development and creative services. The position is responsible for a strategic and integrated marketing program for intercollegiate athletics, enrollment management, and university communications; reactive and proactive media relations; the maintenance of university-wide graphics standards and brand strength; production of physical and digital publications for both internal and external stakeholders; and the University's online and social media presence. S/he will have responsibility for the planning, coordination, and management of the university's public relations and strategic communications program to communicate effectively the university's mission to its varied constituencies and ensure overall continuity of institutional brand consistency and image. The SAVP will be an innovative and energetic communications/marketing professional who will lead integrated marketing and media and communications initiatives in both traditional and digital communications platforms using data-driven decision-making. The position is a key liaison to the university's other external affairs units, coordinating and assisting with external and internal messaging that reflects UNLV's highest academic ambitions, its urban mission, and its commitment to enhancing the experience of its students, strengthening connections with its community, and serving its state, nation, and world. The SAVP helps define, articulate and market the university brand, positioning the institution for success in a challenging and rapidly changing competitive marketplace.

This job requires advanced knowledge in organization, planning and management of integrated marketing and public communications functions as well as technology applications within a university environment. Included are skills in relationship building, maintaining positive media relations, promotion development and management, branding, publication production, graphics, negotiating, project management and supervision. The successful candidate will offer examples of professional integrity, sound judgment, and the ability to ably manage multiple tasks and projects.

Qualifications
  1. A Bachelor's degree from a regionally accredited college or university in marketing, public relations, communications, journalism, or a related field, plus 5 years of substantial management experience in a large, complex environment are required.
  2. A Master's degree from a regionally accredited college or university in Marketing or closely related discipline is required.
  3. The successful candidate must have ten or more years experience in marketing, communications and/or public relations, with most recent experience in a senior level position.

Preferred:

  1. Experience in higher education preferred.
  2. Knowledge of sports marketing is preferred.

Screening of applications will begin immediately and continue until an appointment is made. Review of applications will begin March 4, 2013. Submit letter of interest, resume, and the names and contact information of three professional references via UNLV's on-line application portal at https://hrsearch.unlv.edu. For assistance with applying, contact Derek Smith at 702-895-3886 or by e-mail at hrsearch@unlv.edu.

The University of Nevada, Las Vegas is a public, doctoral, research-intensive institution currently enrolling approximately 28,000 students. UNLV is an Affirmative Action/Equal Opportunity educator and employer, committed to excellence through diversity. For additional information, visit http://www.unlv.edu.

UNLV is an Affirmative Action / Equal Opportunity educator and employer committed to excellence through diversity.