Media Relations/PR Specialist
Media Relations / Public Relations Specialist
The Media Relations Specialist is responsible for promoting the university through stories placed in key local and national media. Efforts aimed at increasing the national profile of the university should focus on developing story ideas to increase the exposure of faculty, research, as well as national and global experiential learning programs.
Reporting to the Assistant Director of Communications, the Media Relations Specialist's responsibilities include developing and cultivating relationships with members of the press, and leveraging those relationships to place stories. Responsibilities also include writing stories for print and online publications. Must demonstrate an effective, engaging, clear writing style and structure.
In addition, the Media Relations specialist will work with members of the university community, including deans, department heads, faculty, staff and students across a decentralized university campus and throughout many constituencies to develop stories and pitches with strong news value. Responsibilities also include collaborating with directors and department staff in the Department of External Affairs to achieve communication goals.
The Media Relations Specialist must stay abreast of higher education issues and trends, both at Northeastern and more broadly. Meet regularly with established sources in academic and administrative departments throughout campus; attend pertinent university events and meetings; read newspapers, periodicals, and Web sites with the strategic communications priorities in mind.
Must be available for frequent night and weekend work projects. Flexibility and the ability to work on multiple projects simultaneously in a deadline-driven environment are required.
Experience in dealing with crisis situations is a plus.
-Demonstrated understanding of print and electronic media
-Strong writing skills
-Ability to critically evaluate information and assess news value
-Ability to work independently and as part of a team
-Excellent organizational and interpersonal skills
-Ability to think creatively
-Ability to work and produce superb quality under tight deadline pressure
-2-4 years of professional experience in working with the press and successfully pitching stories
-Experience in higher education is a plus
Equal Employment Opportunity
Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.
How To Apply
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