Assistant Vice President for Marketing and Web Administration
Job Description: Reporting to the Associate Vice President of Enrollment Management, serves as the primary director for
all marketing and marketing related activities at Ramapo College of New Jersey. Responsible for designing and implementing a five year
integrated marketing campaign that will support and help the College to reach the goals of the overall strategic plan. Major
responsibilities include overseeing all design and placement of marketing ads, providing oversight and supervision of the college's online
communication and web administration, and developing assessments measures to report on the "return on investment" of new marketing
Knowledge And Abilities: Excellent writing ability coupled with strong editing/ proofreading skills, strong interpersonal skills, and ability to lead and relate to a diverse population of students, faculty, administration, and staff. This position requires a clear understanding of the mission and values of a public liberal arts college combined with superior leadership, communication, and interpersonal skills.
Qualifications: Master's Degree required in marketing, communication, or related filed. Minimum of five years of senior professional experience and demonstrated success in marketing campaign execution. Demonstrated knowledge of market research, promotion, advertising, public relations, web, print, broadcast and social media.
"New Jersey's Public Liberal Arts College”
Ramapo College is a member of the Council of Public Liberal Arts Colleges (COPLAC), a national alliance of leading liberal arts colleges in the public sector.
Ramapo College of New Jersey is located in the beautiful foothills of the Ramapo Mountains approximately 25 miles northwest of New York City. Accredited by the Middle States Commission on Higher Education, Ramapo College is a comprehensive institution of higher education dedicated to the promotion of teaching and learning within strong liberal arts based curriculum, thus earning the designation “New Jersey’s Public Liberal Arts College.” Its curricular emphasis includes the liberal arts and sciences, social sciences, fine and performing arts, and the professional programs within a residential and sustainable living and learning environment. Organized into thematic learning communities, Ramapo College provides academic excellence through its interdisciplinary curriculum, international education, intercultural understanding and experiential learning opportunities.