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Director of Integrated Marketing

Position Deleted on 11/20/2012. This position is no longer an active posting on HigherEdJobs.
Menomonie, WI
Admin - Public Relations, Marketing and Communications
Full Time

This is a full-time, 12-month, annually renewable academic professional appointment. The position is available immediately, and the salary is commensurate with experience. Annual renewals are contingent upon a successful performance review, continuing need for the position, and availability of funds. This position reports directly to the Vice Chancellor for Advancement and Marketing.


+ Bachelor's degree in marketing or related field from accredited college/university
+ Excellent interpersonal, communication and public relations skills
+ Advanced skills in Microsoft Word, PowerPoint, and Excel
+ 7 years of experience in creating and maintaining marketing strategies with minimum of two years in higher education or demonstrated working knowledge of higher education
+ Thorough understanding of marketing principles and branding as related to higher education
+ Ability to work effectively in a team environment as well as the ability to work independently toward achieving department goals
+ 3 years of experience in program management, including budget development and personnel supervision

+ Master's degree in marketing or related field from accredited college/university
+ 3-5 years of marketing related experience in higher education
+ Demonstrated record of increasing levels of management responsibility and experience
+ Demonstrated experience working collaboratively and effectively with broad range of internal constituencies to achieve consensus and positive results
+ Demonstrated leadership success, including selecting, supporting and motivating staff


The Director of Integrated Marketing will develop and manage an institution-wide branding program for the university and be responsible for all marketing-related efforts on the UW-Stout website. The director also is responsible for meeting with all offices and programs involved in marketing to assess marketing needs, audiences and resources; and also for developing marketing plans for the university as a whole as well as individual offices and programs in specific. The director will work diligently to bring marketing efforts into an integrated framework; manage a team of professional writers, publication designers and media relations experts to complete marketing plans; and conduct or contract for market research as needed.


A member of the University of Wisconsin System, UW-Stout serves approximately 9,300 students in 20 graduate and 40 undergraduate programs. UW-Stout is a 2001 Baldrige Award Recipient, supporting a progressive, learning-centered, quality-based educational environment that is focused on continuous improvement. A leader in adopting new technology, UW-Stout is a digital campus and all faculty and staff are required to use available technology in their positions including course delivery. Increasingly, courses are offered via alternative delivery methods and time frames. Faculty members are responsible for teaching, advising, research and scholarly activity, and service.

The university is located in Menomonie, situated in western Wisconsin, 60 minutes east of Minneapolis-St. Paul on Interstate 94; located in the scenic Chippewa Valley Region with a population base of more than 200,000. Menomonie is a city of 16,000 surrounded by lakes, streams and woodlands. For more information about the UW-Stout community and region visit:


As an equal employment opportunity and affirmative action employer, UW-Stout is committed to inclusive excellence and is actively seeking applications from individuals from diverse groups. In compliance with the Wisconsin Fair Employment Act, employment will be contingent upon a criminal background check.

It is the policy of UW-Stout to provide reasonable accommodations to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual's disability.

Unless confidentiality is requested, names of applicants must be released upon request. Finalists cannot be guaranteed confidentiality.

For campus safety information and crime statistics, visit


Completed applications must be submitted online by November 19, 2012. Your application will not be considered complete until all required documents are attached and all required fields are completed.


Competitive salary commensurate with qualifications and experience. The UW System provides an excellent benefits package including participation in the Wisconsin State retirement plan.

-Benefit Details:
-Total Compensation Estimator:


Once you have submitted your online application and attached materials you will not be able to go into the system and change them.

Qualified applicants should submit:
* A letter of interest describing how they meet the minimum and preferred qualifications
* Resume
* Names, telephone numbers and e-mail addresses of at least three current references

For questions, please contact:
Shanna Hoffman, Search Coordinator
(715) 232-1151
University of Wisconsin-Stout values diversity of people, ideas and experiences. University of Wisconsin-Stout is an equal employment opportunity/affirmative action employer.
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