Skip to main content

Associate Vice President for Enrollment Management

Position Deleted on 5/22/2013. This position is no longer an active posting on HigherEdJobs.
Normal, IL
  • Executive - Administrative Vice Presidents
  • Admin - Admissions and Enrollment
  • Executive - Other Executive
Application Due:
Open Until Filled
Full Time


Illinois State University was founded in 1857 as the first public university in Illinois. Today, it is a first-choice selective university offering more than 165 undergraduate fields of study in 6 colleges and 34 academic departments. As a comprehensive Carnegie Doctoral/Research Institution, the university offers 42 master's, 1 specialist and 9 doctoral programs. Illinois State has an enrollment of approximately 21,000 students and a full-time faculty of over 1,100.

Illinois State is distinguished by its strategic plan, Educating Illinois (, which focuses on the values of individualized attention, pursuit of learning and scholarship, integrity, diversity, and civic engagement in order to create an optimal learning and working environment for all Illinois State students and faculty/staff members.

Illinois State University is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools, the National Council for Accreditation of Teacher Education and holds discipline-based accreditation from 34 specialized accrediting agencies.

The University has demonstrated a consistent pattern of ascendancy over the past decade in virtually all metrics from graduation rates, to public perception and market position, to grants and contracts, to overall financial strength and stability.

Illinois State University is located in the twin-cities of Bloomington-Normal, approximately 125 miles southwest of Chicago; 155 miles northeast of St. Louis; and 64 miles northeast of Springfield, the state capital. Bloomington-Normal is easily accessible, with access from Interstates 39, 55, and 74, as well as daily Amtrak service and flights through the Central Illinois Regional Airport.

A vibrant community of 125,000, Bloomington-Normal is home to the corporate headquarters of State Farm Insurance and COUNTRY Financial, the North American manufacturing center of Mitsubishi Motors, Illinois Wesleyan University, Lincoln College, and Heartland Community College. Bloomington-Normal is also a regional center for health care with two major hospitals: Advocate BroMenn Medical Center and OSF St. Joseph.

The presence of major national employers, healthcare professionals, locally owned businesses and restaurants, numerous media providers, and its central location in the state make Bloomington-Normal an exceptional place to call home. The community has distinguished itself for its outstanding school systems and educational attainment, parks and recreation, health care, job growth, economic opportunity, and low crime.

  • Forbes magazine, in a review of the best places for business, ranked Bloomington-Normal the 15th best place for business out of 168 small metros listed. Bloomington was also recently placed on CNNMoney's list of the 100 Best Places to Live.
  • Expansion Management Magazine rated Bloomington-Normal as one of two metro areas with a five-star quality of life, giving the community high rankings in such areas as standard of living, quality of schools, traffic, and commute.
  • In 2011, Bloomington-Normal was ranked the 17th geekiest city in the United States by the National Science Foundation based on percentage of workers in science, technology, engineering and mathematics occupations.
  • The Atlantic ranked Bloomington-Normal 15th on its list of best communities for recent college graduates.

The Office of Enrollment Management and Academic Services (EMAS) was created in July 2003 and includes the Offices of Admissions, Financial Aid, University Registrar, and University College as well as a small central staff. Currently overseen by the Associate Provost for Undergraduate Education, the enrollment management and financial aid functions will be shifted to a newly formed organizational structure to place increased and focused attention in these areas as a proactive response to the increasingly competitive market in higher education. Although Admissions and Financial Aid will report separately to the AVP for Enrollment Management, it is imperative that the level of collaboration and effective communications among all four current EMAS units be maintained.

As the premier undergraduate institution in the state, Illinois State operates from a position of strength as a selective public university and maintains a consistent enrollment of 20,500 to 21,000 students. In fall 2012 the University enrolled 20,502 students in on-campus programs, including 18,207 in undergraduate programs and 2,295 in graduate programs. The mean ACT score for the fall 2012 freshman class was 23.7 with an average GPA of 3.37. 98 percent of new freshman come from the state of Illinois. Twenty percent of undergraduate students come from underrepresented groups, an increase over past years. Eighty-five percent of Illinois State University freshmen return for their sophomore year.

A hands-on, experienced and innovative staff in admissions counseling has established very positive relationships with high schools and guidance counselors from feeder schools and community colleges. In collaboration with University Marketing and Communication, a coordinated communication flow to prospective students has been created and is managed through a CRM.

In FY 2012, total financial aid awarded was $233.9 million. Institutional grants and scholarships accounted for almost $30 million and continue to increase each year according to a five-year enrollment plan. State grants accounted for almost $24.3 million and Federal grants were at almost $20.9 million.


Reporting to the Provost, the Associate Vice President for Enrollment Management (AVP) provides vision, leadership, and strong strategic direction in managing student admissions and recruitment, with an emphasis on undergraduate enrollment. The AVP will have significant experience in enrollment management with a strong understanding of admissions, financial aid, and the activities associated with recruitment efforts including marketing and communications, admissions counseling and university relations. Illinois State University's goal is to maintain overall enrollment at 20,000 to 21,000 while maximizing the quality and diversity of the student body. The AVP will provide the leadership needed to achieve this goal in a climate characterized by increased state and regional competition for students.

The Key Activities and Goals for 2012-2017 identified in the EMAS Strategic Plan will guide the overall focus of this newly created position, namely:

  • Maintain overall enrollment at 20,000 to 21,000, while maximizing the quality and diversity - broadly defined - of our student body in a period of increased state and regional competition for students.
  • Contribute to a data-driven team approach to enrollment management.
  • Develop financial aid strategies to aid in achieving enrollment goals. Collaborate with University Advancement to align scholarship gifts with University priorities.
  • Collaborate with the Associate Provost for Undergraduate Education, Colleges, Departments and Schools to determine and maintain optimal program enrollment consistent with overall University targets.
  • Collaborate effectively with University Marketing and Communication to enhance the university's brand and visibility.
  • Make effective use of existing and new technologies, including CRM, electronic, print, and social media.
  • Review communication strategies and timelines of all EMAS units to prospective and enrolled students to ensure efficient, effective, and seamless flow of information.
  • Provide opportunities for EMAS staff to acquire new skills related to our mission, and increase staff exchange and cross-training across EMAS units to ensure smooth delivery of service.
  • Provide strong, creative, energetic, passionate leadership and offer vision and direction to all of the University's recruitment efforts. Develop and implement a comprehensive set of initiatives focused on attracting students and meeting enrollment goals, including financial aid packaging strategies.
  • Continually assess and strengthen all policies and procedures involved in the enrollment management operation.
  • Oversee the development and administration of the budget and ensure that operations and assigned resources will help meet the strategic goals and objectives of the University.
  • Serve on a variety of committees and task forces as appropriate.
  • Represent Illinois State University at community and other external functions and activities.
  • Assist with the strategic planning activities of the University with special attention to those areas that have enrollment implications.
  • Create opportunities for professional growth and development for enrollment management staff.
Required Qualifications:
  • Advanced degree required.
  • Seven or more years experience in higher education with progressively increasing responsibilities in enrollment management, admissions, financial aid or related areas.
  • Proven leadership in developing and executing a strategic enrollment plan designed to bring a diverse, academically well-qualified set of students to the university (e.g., mix of new first-year students and transfer students, geographic representation, race/ethnicity, first-generation, veteran).
  • Proven leadership in leveraging student financial aid meet enrollment goals.-* -
  • Ability to collaborate effectively with various university units to strengthen marketing activities, including print, electronic and social media, to ensure consistency of brand, timeliness of campaigns, and the creation and dissemination of clear and compelling messages.
  • Ability to determine and effectively present relevant data to support decisions and build consensus.
  • Demonstrated ability to work as part of a team of senior administrators across divisions to achieve goals.
  • Strong interpersonal and relationship skills; ability to interact effectively with colleagues, administrators, and faculty members as well as external constituencies, including media.
  • Proven leadership and management skills, including budget planning and management, supervision and professional development, and negotiation.
  • Firm understanding of predicted future enrollment management trends in higher education and the challenges associated with these trends.
Preferred Qualifications:
  • Terminal degree
  • Familiarity with complex large university environment
  • Familiarity with Midwest higher education market
  • Successful implementation of a recruiting plan for international students
  • Evidence of strong collaboration with finance and planning units to establish and achieve appropriate net revenue goals
Nominations, inquiries, and expressions of interest (cover letter, CV, and five references) should be directed electronically to:

Kim M. Morrisson, Ph.D., Managing Director & Practice Leader-Education/Not-for-Profit
Diversified Search
(215) 656-3546

Euris E. Belle, Principal
Diversified Search
(404) 942-6307

Sue Betsch, Executive Assistant
(404) 942-6306

Diversified Search
One Commerce Square, 2005 Market Street, Suite 3300, Philadelphia, PA 19103
Fax: 215-568-8399

Illinois State University is an equal opportunity/affirmative action university encouraging diversity.
© Copyright 2015 Internet Employment Linkage, Inc.