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Program Representative, Marion

Position Deleted on 2/06/2013. This position is no longer an active posting on HigherEdJobs.
Marion, IN
  • Admin - Admissions and Enrollment
  • Admin - Public Relations, Marketing and Communications
  • Admin - Sales
Full Time

The individual in this position has primary responsibility to recruit students for assigned degree programs or certifications. As the primary representative of IWU to prospective students seeking to obtain a degree in one of the aforementioned areas, the person filling this position must have excellent specific knowledge of the degree programs and a superior general understanding of the target audiences for which the programs are designed. Working in consultation with the Assistant Director of Admissions or Director of Admissions, this person assists in developing and modifying plans to market these programs.

Specific Duties And Responsibilities:

  1. Supply information regarding the various programs AES represents to prospective students and influencers (e.g., employers, supervisors, etc.).
  2. Provide supervision to the Admissions/Marketing Specialist in relation to the completion process of student applicant files.
  3. Serve as the liaison between various APS departments (e.g., Financial Aid, Accounting, Academics, etc.) and prospective students regarding the programs, answering questions about curriculum and course sequence, scheduling, registration, pre-requisites, etc.
  4. Plan and conduct on-site information meetings.
  5. Consult with the Assistant Director of Admissions on the development and implementation of annual marketing plans for the various programs.
  6. Suggest revisions and additions to the annual marketing plan as opportunities to promote the various programs are discovered or needed.
  7. Plan and conduct regularly scheduled visits to key influencers and develop relationships with them.
  8. In consultation with the Assistant Director of Admissions, register for, attend, and maintain booth space at selected business and technology trade shows, conventions, and conferences.
  9. Initiate and work with AES Operations staff to coordinate special direct and bulk mail efforts to promote the various programs.
  10. Track proposed class starts for the purpose of consulting with the Program Directors and the Assistant Director of Admissions about the need to adjust start dates.
  11. Regularly review brochures and other printed materials to check for accuracy of description of the various programs (e.g., admission requirements, curriculum, prerequisites, cost, etc.).
  12. Maintain regular contact with student leads as well as accepted students until they have started class.
  13. Carry out other tasks as assigned by the Assistant Director of Admissions, AES.

Knowledge, Skills, And Abilities Required:

  1. Superior communication skills (spoken, written, group, individual)
  2. Advanced computer skills with working experience in word processing, spreadsheets, database usage, e-mail, Internet, etc.
  3. Ability to relate well to working professionals
  4. Ability to work independently, especially in the area of arranging and conducting on-site information meetings and influencer visits
  5. Excellent organizational ability
  6. Superior interpersonal skills
  7. Travel required
  8. Professional dress required while meeting with influencers and prospective students


Smoke-free office environment


Education: Minimum of a bachelor's degree, master's preferred

Experience: Minimum of three (3) years of experience in college recruitment, sales, marketing, and/or public relations

Personal Characteristics:

According to Indiana Wesleyan University's employment policy, all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement .

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They should not be construed, as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. In addition, nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this position at any time.

Indiana Wesleyan University is an Affirmative Action / Equal Opportunity Employer that does not discriminate on the basis of race, sex, color, national or ethnic origin, disability, age, veteran status, or any other status protected by law, in the administration of its educational policies, scholarship and loan programs, athletic and other administered programs, and all phases of employment, including hiring, promotion, demotion, treatment during employment, rates of pay or other compensation, and termination of employment. As an equal opportunity employer, Indiana Wesleyan University is committed to compliance with Title VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973 or other federal, state, or local laws or executive orders except as claimed in a filed religious exemption. Indiana Wesleyan University affirms its position as a Christian University of the liberal arts and asserts its rights to employ persons who subscribe to the intent, mission, and doctrinal position stated in the university catalog. The President, the Administrative Officers, and all persons who have hiring authority will maintain and implement personnel policies and practices to assure that affirmative action/equal opportunity is being actively implemented and that no employee or applicant for employment or promotion shall suffer any form of discrimination. Indiana Wesleyan University will take appropriate steps to provide reasonable accommodations upon request to qualified individuals with disabilities so long as doing so does not cause Indiana Wesleyan University an undue hardship.
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