Advice & News

College Application Surge: Underrepresented Students Lead Growth in 2024-25 Admissions Cycle March 18, 2025

Data from Common App shows strong growth in college applications in the 2024-25 admissions cycle, particularly among underrepresented and first-generation students.

Campus Diversity Is Becoming Difficult To Measure As Students Keep Their Race and Ethnicity Hidden on College Applications January 10, 2025

A year after the Supreme Court banned race-based admissions, students' choices and college policies have affected a view of its impact.

A Guide for Improving Your Institution’s Email Marketing November 14, 2024

What makes effective emails? A new book, "Mailed It!," serves as a comprehensive guide to all things email.

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Facing the “Enrollment Cliff” in Higher Education August 6, 2024

What can colleges do to stabilize enrollment and finances as the enrollment cliff approaches?

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Author In Residence What to Read and Listen to This Summer June 21, 2024

Regardless of your role on campus, you have earned a summer break this year -- even if for a short time. If you want to unwind with a book or podcast, consider these top picks from the authors of "The Truth about College Admission."

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Are Race-Conscious Scholarships on Their Way Out? May 1, 2024

The fate of hundred of millions of dollars in scholarship money is up in the air in Ohio after seven state universities put race-conscious programs on hold to check their legality.

Author In Residence We Can No Longer Afford Silos April 22, 2024

Election years exacerbate our country's divisions. Almost everyone has an opinion on higher education - and it's not necessarily positive.

How Going Back to the SAT Could Set Back College Student Diversity April 16, 2024

Joseph Soares, an expert on higher education and proponent of test-optional admissions, answers a few questions about the rationale behind colleges' decision to require applicants to submit scores from standardized college admissions tests.

Author In Residence Admission and Enrollment Issues to Watch for in 2024 March 5, 2024

The authors of "The Truth about College Admission" share a glimpse at some of the issues that have disrupted the college admissions cycle and some questions you might ask if you find yourself talking to an admissions or financial aid colleague.

Forget Most Rankings, Find the Right Fit September 8, 2023

College faculty and staff can educate prospective students and families about the importance of choosing an institution based on fit, not rankings, even as they describe the virtues of their home campus.

How Will the Affirmative Action Ruling Affect the College Essay? July 26, 2023

Since the Supreme Court's affirmative action decision doesn't prohibit universities from considering an applicant's discussion of how race affected his or her life, students of color must decide whether to include their background in their essays and how to do it.

A Helpful Guide for Students and Parents July 21, 2023

A new book, "Metrics That Matter," examines popular methodologies used by prospective students and parents for evaluating colleges and guides them on which metrics actually matter.

2023 National Admitted Student Survey: Key Findings and Takeaways July 14, 2023

The 2023 National Admitted Student Survey from Hanover Research provides valuable insights into students' enrollment decisions, their current perception of the value of a college education, and the types of support they need from their college during their first year.

A 2003 Supreme Court Decision Upholding Affirmative Action planted the seeds of its overturning, as Justices Then and Now Thought Racism an Easily Solved Problem July 4, 2023

The Supreme Court's decision to eliminate affirmative action programs sent shock waves across the US and is expected to impact racial diversity throughout society.

How One University System is Tackling Healthcare Accessibility for the Underserved June 5, 2023

One university system has found a solution for fighting healthcare inaccessibility that also helps combat the potential threat of the Supreme Court enacting a policy against considering race and ethnicity in admissions.

Federal Student Aid website in magnifying glass

The FAFSA is Changing: Here’s What You Need to Know June 2, 2023

Are you aware of the key changes being made to the FAFSA? Here are the highlights to know about before the new form is released for the 2024-25 award year.

Higher Ed Braces for Historic SCOTUS 'Affirmative Action' Decision April 29, 2023

The ruling to decide whether private and public postsecondary institutions in the U.S. will be able to use race as a consideration in their admissions processes is expected before June 2023.

Employees connected to target of success

How Labor Market Insight Can Position Your Programs for Success April 26, 2023

Whether you're launching new programs or seeking to reinvigorate existing ones, labor market insight is an essential tool for strengthening the connection between programs and careers.

Person in graduation gown handing out a diploma

Innovative Transfer Initiatives: What We Can Learn from Texas April 25, 2023

Texas is leading the way in ensuring all residents have access to post-secondary education by prioritizing the needs of transfer students. A leading voice on the state's transfer initiatives shares how your institution can improve outcomes for these students.

In Defense of the English Literature Major: How Administrators and Staff Can Protect an Endangered Degree April 19, 2023

In recent years, English Literature has experienced a sharp decline in popularity despite evidence that the outcomes of English majors are no worse than other majors. So, how can administrators, admissions professionals, and marketers promote this endangered program?

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